Hi! I’m Catherine.
Building marketing programs and campaigns that deliver results
About me
I’m a marketing leader with 11+ years of experience within the SaaS and professional services industry. Throughout my career, I have built, led, and driven successful global programs and campaigns that exceeded brand, demand, and client relationship success metrics. I’ve held various roles, from leading global campaigns to establishing and driving account-based marketing programs. I have experience across integrated marketing for large organizations like Oracle and VMWare.
I’m a hard-working and motivated individual. I’m passionate about B2B marketing and experimenting to accelerate results. My new interest area is of course how to maximize generative AI to increase speed to market, scale successful programs and enhance efficiency.
I’ve been fortunate enough to work in very hands-on roles within global organizations, allowing me to continuously learn new skills and provide me with a wide range of experience across B2B marketing.
Companies I’ve worked with:
How I can help:
Marketing strategy development
Over the course of my career I have developed marketing strategies, tactics and developed best practices to succeed business and marketing goals. I have worked across industries (High Tech, Financial Services, Consumer Goods, Retail, Manufacturing) and across buying persones (finance, tech, marketing, procurement, risk, c-suite).
Account Based Marketing expertise
I established and built a successful ABM program that delivered across brand, client and demand generation goals. Through this process I created templates, playbooks and how-to guides in order to drive scale and take my knowledge across companies.
Demand and pipeline generation
I specialize in driving demand generation programs. Over the course of my career I have partnered with sales to ensure marketing programs are delivering the quality leads needed to increase pipeline, drive opportunities and engage the right buyers.